How I Got Here
(And Why It Matters)
I didn't start out building websites. I started as a graphic designer in Pakistan, making logos and brand identities. The work was fine, but something felt off. I was making things look good without thinking about whether they actually worked.
Then I discovered UX design. Suddenly, design wasn't just about aesthetics, it was about making decisions easier for people. About guiding them to take action. About making businesses actually grow. That shift changed everything.
I stopped asking "Does this look good?" and started asking "Does this get results?"
